I should probably count to 10 before I type this. Maybe I should count to 100 or 1,000. False advertising is everywhere and makes me crazy! We buy into it because we don’t know any better. I hope I can share a few insights with you as to where we are being misled. Today I am going to pick on Applegate, the “Natural” and “Organic” meat company [http://www.applegate.com/]. I watched a 4 minute video, which is posted on their website, after hearing countless radio commercials that mislead the public about their “healthy” hot dogs. I thought I’d dig a little deeper to see what made their meat so “healthy.” The video I watched on their website features the owner of the company, Stephen McDonnell, telling the story of himself and the company. Stephen looks and sounds like a kind, reasonable, honest, and hardworking American. He talks about growing up loving meat! Salt, fat, and sugar were his favorite foods and rice pudding was his favorite dessert. He then went to college and everyone was into granola,“hippie food”, and no meat. He tried it for a while. He then took a class on macrobiotics and was confused as to what healthy eating was. Stephen threw in the vegetarian towel and declared himself a meat lover once again, and has been one ever since he says. Shortly thereafter, he came across nitrate free meat. He calls this nitrate-free meat “healthy” meat! He’s so excited, he can now “have his cake and eat it too!” He started his own meat company, Applegate, about 25 years ago. He says what keeps them going are all the love letters from moms, appreciating what Applegate does so they can keep their families “healthy”. This cow pic below is off the Applegate website. Here is why they claim their meat and cheese is “healthy”(read the cow. )
I’m not going to hit on every claim they make on their spotted cow or this blog will turn into a book. I’ll start with a blanket statement that it’s all false advertising. For today, let’s hit on the “no added nitrates”, which is what owner Stephen calls “healthy” meat. This is the biggest false advertising of all. Sodium nitrate is a preservative used in meat since 1920. It adds to the taste and color, and kills bacteria on processed meats. In 1970, a test was done on 20 rats. 10 received a “low-dose” of nitrates and 10 received a “high-dose” of nitrates. 35% of the rats in the low-dose group died from throat cancer and 100% died from throat cancer in the high-dose group. This finding caused a public uproar! Ralph Nader was rumored to say that hot dogs were “among America’s most deadly missiles.”
Lets first consider the amount of nitrates these rats were receiving. The low-dose group was receiving the equivalent of a human eating 270,000 bologna sandwiches per day, with 1 lb of bologna on each sandwich and doing that for 30 years! Secondly, do rat studies correlate to human studies? Third, if the studies do correlate, how could we ever eat that much nitrate?
Another study was done on nitrates at MIT in 1978, which concluded that nitrates increased lymphatic cancer in rats by less than 5%. The public is deathly afraid of cancer and for good reason! Even a 5% increased chance of any type of cancer is enough to cause a huge stir.
What if there was a chemical that turned cancer on in your body 100% of the time, and with its absence there was 0% cancer? That is exactly what happened in a 1968 Indian research paper. Are you ready to hear what the scary chemical was? Animal protein! If rats were given 20% animal protein, they got cancer 100% of the time. If they were give 5% protein, they got cancer 0% of the time! T. Colin Campbell, PhD Nutritional Scientist, saw this information and did what any good scientist would do. He was skeptical, but curious. Did the Indian scientists get their numbers switched?
Dr. Campbell was raised on a farm and thought animal protein was the healthiest food and would also solve the world’s starvation issues. Dr. Campbell’s 1962 PhD dissertation was actually about how to produce more animal protein. The findings in the Indian study were contrary to everything Dr. Campbell believed. Surely the Indian study could not be true, could it? Dr. Campbell sought and received two research grants from the National Institutes of Health (NIH). The grants were for human and animal studies. This funding lasted for 19 years and gave rise to more than 100 scientific papers published, presentations, and expert panels. What did these 100 scientific papers conclude? Long story short, the Indian Studies were shocking and amazingly right! You can turn cancer on 100% of the time by increasing your animal protein intake to 20% and turn cancer off 100% of the time by decreasing your animal protein intake to 5%. The same results were true for human and animal studies. You can read the details of these studies in Dr. Campells book, The China Study [https://en.wikipedia.org/wiki/The_China_Study].
While Applegate claims their meat is “healthy”, based on nutritional research, you have a 100% less chance of getting cancer if you do not eat animal protein. Nitrates and every word they claim on their cow picture do not make up for your 100% chance of getting cancer by eating 20% or more animal protein in your diet. While I do love the muscle men in cow suits in their catchy ads, I’m heartbroken that moms are writing in to thank Applegate for giving them “healthy” meat. There is no such thing! Cancer is not a naturally occurring event, but when we eat 70 billion animals per year on planet Earth, that is what we cause. There is more cancer this year than last [http://www.cancer.org/acs/groups/content/@research/documents/document/acspc-047079.pdf]. Before long, we will all have a higher risk of cancer than heart disease (you can also Prevent & Reverse Heart Disease [http://www.dresselstyn.com/site/] by not eating animal protein) which kills 1 in 2 men and 1 in 3 women. We can stop this. Choose with your next bite!